Apple Arcade Available On 19 September; Family Subscription Costs US$4.99

Apple Arcade Available On 19 September; Family Subscription Costs US$4.99

"It's made a profound impact on our daily lives".

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As smartphone competition turns hyper-local, Cook has to reinvent the iPhone and this time, he has growing services business on his side which, if bundled well with the new models of iPhones, can do magic.

The iPhone 11 comes in several new colours including green, yellow and purple. Prices start at $699.

Apple Arcade will be available on 19 September and cost $4.99

At the Apple event on Tuesday, CEO Tim Cook announced the release date and price of the tech giant's highly anticipated streaming service, Apple TV+.

Apple's all-you-can-eat game subscription service, Arcade, will cost $4.99 a month in the United States and will be available in more than 150 countries from 13 September.

Apple is entering the video streaming race, taking on Netflix, Amazon, Disney and others with a monthly subscription of $4.99.

Apple's first foray into entertainment will naturally work on TVs as well as laptops, tablets and phones.

The latest competitor to throw its hat into the streaming wars has selected a launch date of November 1.

Additionally, one year of Apple TV Plus will be available for free for anyone who purchases an Apple device. The company announced the plans at its September 10 event at its Cupertino, Calif. headquarters.

Dozens of partners big and small are bringing over 100 games to the catalog in the launch window, and the service will be available in over 150 countries on Thursday, September 19th.

Apple has announced more than 20 original shows that will launch exclusively on Apple's streaming service. We'll see if Apple is able to keep the momentum going after launch.

"Apple TV+ is an unprecedented global video service with an all-original slate", said Jamie Erlicht, Apple's head of Worldwide Video. Of note: Every game on Apple Arcade is required to run on iPhone, which limits the size and the types of games available.

As the iPhone maker refines its handsets, other makers are pushing into new areas such as 5G devices and folding smartphones.

The research firm IDC estimates iPhone shipments plunged 25% during the first half of this year. Those are not expected until next year, when Apple is expected to have a 5G device capable to taking advantage of faster mobile data networks.

The trade war between the United States and China has complicated Apple's effort to gain ground in that market, where gains by local titan Huawei have come partly at the California-based company's expense.

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