Facebook Dating Just Launched in the US

Facebook Dating Just Launched in the US

Shares of Tinder's parent company sank almost 5 percent after Facebook announced the United States launch of a new dating platform. It said that Facebook Dating will be available in Europe by early 2020.

Facebook Dating will be available to all American users 18 and older starting Thursday, the social-networking giant said at media event in NY. Facebook pushed Instagram to find more ways to link users back to their Facebook profile, for example, while simultaneously scaling back its effort to increase Instagram usage from within the Facebook app.

Shares of Tinder owner Match Group were down almost 6 per cent on the news, while Match's parent group IAC was down more than 3 per cent.

Facebook Dating was previously available in 19 other countries such as Argentina, Malaysia, and the Philippines, to name a few. "Facebook Dating is about conversations".


Facebook's incredible wealth of information on people promises to enable better matching than rival companies like Tinder, Bumble, or OkCupid, the company argues.

You can also share your location with friends while on a date, a feature Facebook says has been popular in Colombia and Thailand. Dating will match you with friends of your Facebook friends and people completely out of your network.

When he announced the feature past year, CEO Mark Zuckerberg said Facebook Dating is "not just for hookups" but to build "meaningful, long-term relationships". Facebook Dating won't match you with friends unless you choose to use Secret Crush and you both add each other to your list. The company has said that by the year-end it will also add features to let you add your Instagram and Facebook stories to their dating profile.

That's if users can get over concerns about privacy. "So we want to make sure that you can build trust with someone before, of course, moving into your chat service of choice afterward", Hung told CNN Business.


What's more, for those anxiously looking to make sure their ex's profile never appears on the feature, they can block profiles from appearing on Facebook Dating.

Facebook has become a bit of a chaotic corner of the internet, between the rise in political posts and the controversy over data usage and manipulation.

It represents the social media giant's first real attempt to use its vast data bank and targeting capabilities to grab a slice of the £3.8bn global online dating industry, which may sit uneasily with its existing role keeping people connected to their grandparents, old schoolmates and former teachers. If you opt into the feature, you'll be prompted to create a dating profile.


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