Retail rivals crash Amazon's Prime Day party

Retail rivals crash Amazon's Prime Day party

Amazon's fifth annual Prime Day, which this year began Monday afternoon, was created to drum up sales during sluggish summer months and sign up more users for the company's membership program.

That's become something of a tradition at this point, with the company regularly saying that Prime Day is the busiest shopping event of the year, despite being around for significantly less time than other celebrations of rampant consumerism.

Prime members also bought more than $2 billion in products from independent small and mid-sized businesses.


Adobe's data indicates much of the increase in sales during the Prime Day and flash sale events is due to solid email marketing.

The 48-hour sale this week was the "largest shopping event in Amazon history" and "surpassed the previous Black Friday and Cyber Monday combined", the company said Wednesday.

More than 1 million toys, 400,000 pet products, 200,000 televisions, 350,000 beauty items and 650,000 cleaning products were sold. Along with an adjustable fit and ultra-cushioned ear cups, the Beats Solo3 Headphones also boast up to 40 hours of battery life - meaning you can wear them all day long without any discomfort or having to re-charge them.


Looking for more Prime Day deals?

When does Amazon Prime Day end?

Small retailers saw e-commerce sales gain 25% on the second day of Prime Day compared to Monday's 30%. As you might expect, the event sees huge discounts on tech, gadgets, TVs, computers - all the typical high-dollar items that usually see the biggest price cuts - and buyers can find our choices for the best Walmart "Prime Day" deals featured below.


Click through our gallery of the best deals to inspire with everything else you could snap up today - from a brand new Logitech gaming headset at a cool 40% reduction, or a complete set of 55 Disney Classics on DVD at a reduced price.

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