Google comes with new social network Shoelace

Google comes with new social network Shoelace

Fresh on the heels of the Google+ shutdown in April, the company is at it again with another idea for a social networking app. The app is now in an invite-only testing stage for Android and iOS in New York City and there is no solid word on the app going public. After picking the interests, the app automatically recommends a series of local activities which is called "Loops". So, you might be one of those lucky residents from NY who can see people using Shoelace app around you. Now, they have come up with Google Shoelace app which aims to connect the users of common interests together. As of now in invite-only mode, the app can help in creating a listing for an event or activity you're participating in.

Google Area 120 new project looks like a combination of Facebook Events with group chat. In addition, anyone can create their own event. For now, however, Google is limiting Shoelace to New York City, and it is invite-only for Android and iOS users.


The new social app by Google, is speculated to be a cross between Facebook and Tinder, however, it would not help the user to find love matches. It is a boon for those who have recently moved to a new city or looking to explore nearby people. Still in the testing phase for iOS and Android, it should be interesting to see if Shoelace gathers momentum in NY.

Android Police notes that Shoelace bears a striking similarity to Schemer, another experimental event organizing app from Google that launched in 2011.


However, the app's main goal is to bring it to several cities after Google's team can figure out what works and what does not work on this app. Google has yet not confirmed the date of its launch to the public.

Now let us see if Shoelace can live up to the reputation of being a "Google" product or watch for how long Google flirts and kills it. If you're interested in trying it out, just fill in this form.


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