Oprah Makes Surprise Appearance At Apple Event And Everybody Loses It

Oprah Makes Surprise Appearance At Apple Event And Everybody Loses It

Apple didn't disclose the price of the new service which is set to launch sometime this fall.

Actors Steve Carrell (L), Reese Witherspoon and Jennifer Aniston (R) at the Apple Special Event.

According to Meltwater, Apple TV+ had the largest share of voice online over the past few days (40.77%), followed by Apple Card (30.3%), Apple Arcade (18.91%), and Apple News+ (10.02%) in descending order.

"This is what we call now the battle for the lounge room", futurist Steve Sammartino told 3AW Breakfast. It's exactly the same thing Amazon does with Amazon Prime Video on Apple TV and Android TV and Roku.


Other products unveiled Monday include a new credit card and a news subscription service. In addition, Apple is updating the regular Apple TV app, which now offers access to United States paid TV channels and streaming services in the U.S., such as Hulu and Amazon Prime.

Apple did say that it will charge $9.95 a month for its new News Plus app, with the first month available free.

To watch Apple TV Plus content, you'll need the new Apple TV app, which launches in May, the Verge explained. He did not clarify if that number relates to readers or downloads.

Apple Arcade will launch this fall in more than 150 countries, through a new tab in the App Store on iOS, macOS, and tvOS. However, these paid services still live in separate apps, with Apple TV deep-linking to individual episodes.


Apple had former Sony executives Jamie Erlicht and Zack Van Amburg, whom Apple hired away two years ago, on stage to announce the company's original content investment. "Many Canadians already engage with our content on Apple devices and we are looking forward to what this enhanced experience will bring". That might be the popular perception but the reality is that the Services business has gradually become a vital part of Apple's revenue stream.

Apple has announced Apple Arcade, a subscription games service that offers more than 100 new and exclusive games for a single monthly fee.

Meanwhile, in the United Kingdom, traditional broadcasters are stepping up their efforts, with the BBC and ITV announcing plans to collaborate on a joint subscription-based streaming service called BritBox, featuring new commissions, recent shows and old British favourites. Apple Arcade games will be great for families, respect user privacy and will not have ads or require any additional purchases.

An optional physical card is available, but in typical Apple fashion, it's a laser-etched titanium rectangle. It's also unclear whether or not there will be different subscription tiers like there is with Netflix and Hulu.


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