At last year's Consumer Electronics Show (CES) in Las Vegas, Samsung introduced The Wall, a fantastically large 146-inch micro LED display. Although service revenues for Apple reached an all-time high of $10 billion during the fourth quarter, most of Apple's revenue still comes from device sales.
Apple announced a partnership with Samsung, one of its fiercest rivals, on Sunday morning.
Samsung's new display tech joins the company's new monitors lineup aimed at workplaces and gaming enthusiasts.
Apple has always been highly protective of its ecosystem, which is a double-edged sword for consumers - it helps ensure things work smoothly across Apple devices, but locks them into Apple's services and devices.
Samsung and Apple have a weird history. "Or the enemy of my enemy is my friend". In 2015, when it launched its streaming music service, it released a version of it for Android. And as The Verge pointed out, this might discourage owners from purchasing Apple TV streaming devices, and thus hurt Apple's bottom line a bit. Apple Music is based on the 2014 acquisition of Beats Music, which was known for being a cross-platform music service.
At the same time, Samsung also provides Apple with key components, such as screens and other hardware, for devices including the iPhone and iPad. The app will also be compatible with Samsung's Smart TV platform, working with Samsung's Universal Guide, Bixby and Search features. This includes models from Samsung, Sony, LG and Vizio for now.
According to Munster, the deal also signals that Apple has no imminent plans to enter the physical TV space. By adding micro LED modules, users can expand their display to any size they desire.
The introduction of AirPlay 2 support for smart TVs also comes amid rumours that Apple might unveil a low-priced Chromecast-style HDMI dongle for streaming video to televisions, rather than requiring a more expensive Apple TV set-top box. It sounds like older TVs won't be getting the features through a software upgrade.