According to the company, this feature will be available to people through new software updates in the coming time. We have the details on buying an unlocked iPhone XS Max SIM-free handset here - probably best to sit down for a few minutes.
The iPhone XS Max has a starting price of $1,099 (for the 64GB variant); it is priced at $1,249 for the 256GB variant and $1,449 for the 512GB variant. It does look nice, although its "highest quality" LCD screen, with a resolution of 1,792 x 828 and 326ppi, isn't a major improvement on the iPhone 8.
This gives the phone up to 15% faster performance cores and up to 50% faster graphics performance.
The company has introduced a new user interface, which makes room for eight complications, such as quick access to a specific family member or health and fitness stats, as well as new fire, water and vapour face watches.
If confirmed, the 6.5in iPhone XS Max is expected to be the company's most expensive to date, surpassing the £999 iPhone X introduced this time a year ago. Rather than luring millions of new iPhone users, Apple's goal these days is to steadily raise average prices, while expanding the total number of active devices to support sales of accessories and digital services like iCloud storage, streaming music and video.
The improved front camera also kicks up the fun of Animoji, now letting you customise your own animated likeness with "Memoji" in iOS 12.
Along with the Xs and Xs Max, it boasts the "hardest glass" ever seen on a smartphone. This feature is expected to come in India.
Design-wise, the iPhone Xr bears similarities to the iPhone Xs and Xs Max with a 6.1-inch all-screen build, slim bezels and the signature notch which incorporates Face ID and gestural navigation, but for a considerably lower price starting at $749 United States dollars, and available in 64 GB, 128 GB and 256 GB models.
The XR has Apple's new A12 Bionic processor, which is the same chip in the more expensive models.
iPhone Xs and Xs Max will be available for preorder from September 14th and they will be available in stores from September 21st.
CEO Tim Cook showed off the Apple XS, which has a bigger screen than the one on last year's dramatically designed model, the iPhone X. It'll cost about $1,000.
iPhone XS and iPhone XS Max feature a Super Retina display with custom-built OLED panels for an HDR display that provides the industry's best color accuracy, true blacks, and remarkable brightness.
The iPhone XR starts at $749 United States dollars, which we anticipate translating as £749 and will be available to order from 19 October.