'Take my kidney!' and other amusing reactions to the new iPhones

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Fall is a time for cozy sweaters, pumpkin spice lattes and new iPhones. On an annual basis, the number of iPhones the company has been selling recently has barely budged and is actually down from what it sold three years ago.

Apple's annual September press conference kicked off on Wednesday at the Steve Jobs Theater on its circular Apple Park campus in Cupertino, California. The Max has a larger display than the usual Plus size phones but a similar body. The 7MP TrueDepth front camera can do portrait lighting along with as Animojis and Memojis. Although the innards of those phones changed over time, they looked basically the same and the new features they offered weren't compelling enough to encourage consumers to upgrade en masse.

The iPhone XR starts at $749 United States dollars, which we anticipate translating as £749 and will be available to order from 19 October.

The iPhone home button is officially dead. Apple has done coloured phones before, with the iPhone 5c, but these colours are shimmery aluminium under glass, and they have a rich, enamel-like look to them.

An iPhone XS Max with 512 GB of storage will be the most expensive iPhone ever. Instead of using stainless steel like the iPhone X and XS, the XR uses 7000 series aluminium for its metal frame. Indeed, even Apple executives remarked that the iPhone SE was markedly more popular than they initially anticipated when the device first launched back in March of 2016. The cheapest phone in the iPhone line up is the iPhone 7, starting at $449.

They start at $599 with Global Positioning System, and $749 with Global Positioning System and cellular.

And like the XS and XS MAX, the XR features Smart HDR, which preserves better highlight and shadow details across photos.

The XR is coming a little later than the XS is, with a sale date of October 19 and an arrival date of October 26.

Apple has just announced the new iPhone XS and its bigger brother XS Max.

Display While competition is now offering nearly near-bezel less screens, Apple isn't promising any such thing with the new line of iPhones. (This feature was previously only available via the screen). Apple generated $45 billion (roughly Rs. 3.2lakh crores) in revenue from Greater China in its 2017 fiscal year, about 20 percent of total annual sales. It will be available for pre-order starting Friday and ship Friday September 21.

Apple also highlighted its recycling program called GiveBack.

Apple's latest iPhones show how even the world's largest company has to surrender to the dictates of a crucial Chinese market.