A life-threatening storm surge is now highly likely along portions of the coastlines of SC and North Carolina, and a storm surge warning is in effect for a portion of this area.
Landfall is expected late Thursday or early Friday, and the National Hurricane Center fears the storm "will slow considerably or stall, leading to a prolonged and exceptionally heavy and unsafe rainfall event Friday-Sunday".
Elsewhere in the Appalachians and Mid-Atlantic states...3 to 6 inches, isolated 12 inches.
The country's No. 2 power company said Wednesday that it's anticipating 1 million to 3 million homes and businesses could lose power for lengthy periods, depending on the storm's track.
Florence remains to be a powerful category 3 hurricane with maximum sustained winds of 120 miles per hour.
A Storm Surge Warning is in effect for...
If you are waiting to leave South Carolina's coast ahead of Hurricane Florence's expected landfall this weekend, the governor has a message for you: hurry up and get out.
Jeff Byard of the Federal Emergency Management Agency (FEMA) invoked a former boxing champion to warn residents that Florence would bring "a Mike Tyson punch to the Carolina coast".
"The time to prepare is nearly over", North Carolina Governor Roy Cooper told a morning news conference.
Predictions are for Florence to be far more violent storm.
Wilmington, North Carolina, just north of where the hurricane is expected to come ashore, was sunny around midday yesterday as the town appeared to be emptying.
"Disaster is at the doorstep and it's coming in."
Melody Rawson evacuated her first-floor apartment in Myrtle Beach and arrived at Atlanta Motor Speedway in Hampton, Georgia, to camp for free with three other adults, her disabled son, two dogs and a pet bird.
"This will likely be the storm of a lifetime for portions of the Carolina coast", it said early Wednesday.
"Whether or not the game could have been played, we made the decision we think is best for the state and those who are evacuating the coast", said Gamecock Athletics Director Ray Tanner. Most other beachgoers were long gone.