Just as last year's model, the iPhone Xs once again makes use of Face ID for unlock and authentication, which is why there isn't any fingerprint reader included on the device.
All three devices also come with a more powerful "A12 Bionic" processor which allows developers to build more sophisticated video games, augmented reality experiences and other apps with real-time features that couldn't previously run on a mobile device. What happened was that Apple failed to adequately inform iPhone 6 and iPhone 6s users that iOS will throttle the speed of their devices when battery health issues are detected, to prevent shutdowns.
Of course these three different phones have three different sized screens: 5.8 inches for the iPhone Xs, 6.1 inches for the iPhone Xr, and 6.5 inches for the iPhone Xs Max. There's no home button on any of them - love it or hate it, Apple is putting the fingerprint reader permanently out to pasture. What's new is that Apple filled out the "forehead" and "chin" area with screen, giving you the whopping 6.5 inches. Its physical size sits somewhere between an iPhone 8 and 8 Plus, only with a much larger screen.
Storage isn't as generous as that offered on the more expensive devices, with just 64GB, 128GB, and 256GB options. Battery life in the new watch remains at 18 hours, meaning it needs a nightly recharge.
Unlike the flagship models, it comes in a handful of new colors including white, black, blue, coral, yellow, and (PRODUCT) RED.
The iPhone XS comes in 64 GB, 256 GB, and 512 GB variants and starts at $999.
You will have to wait longer for the cheaper model though - pre-orders don't open until 19 October, with shipping and in-store sales starting on 26 October.
As predicted, Apple's big September 12 event showcased the tech giant's release of its new iPhone Xs and Xr models.
In addition, unlike the stainless steel compositions of the Xs and Xs Max, the Xr is made of "7000 series aerospace grade aluminum" with a glass back for wireless charging, while opting for a single 12-megapixel wide-angle rear lens camera, rather than dual lenses.
Apple itself has been a supporter of the technology, including its Apple SIM standard in the iPad Air 2, and using an embedded SIM for the LTE variants of the Apple Watch.
Apple's Watch Series 4 wearables now boast the largest screens ever. The edges are noticeably rounder, though it still retains the square look. Rusted-on Apple fanatics will always plump for the newest model. The crown has been improved and now gives haptic feedback, trying to mimick the "clicking wheel" feel such as in more mechanical dials, or more aptly, the clicking of a mouse wheel when you scroll with it. Ten years into the iPhone revolution, most major websites now have a phone-friendly version that will look great and let you get down to business on that screen. Apple sold nearly twelve times as many iPhones - 216 million - that year.
They are available in gold, silver and space grey. Apple confirmed that all band colours and styles will fit all generations, so existing straps can be fitted to the Watch 4.