The PGA Championship celebrates its 100th anniversary this week at Bellerive Country Club in Town and Country, Mo., a suburb of St. Louis.
For last year's victor Justin Thomas it's one thing to win it's another to repeat.
In his final PGA Championship news conference as CEO, Pete Bevacqua addressed possible a headquarters move to Frisco, Texas.
That noise? It's softened considerably during the a year ago, and the spotlight that accompanied him to Quail Hallow shines a little less brightly on Spieth in St. Louis.
Woods, a four-time victor of the PGA Championship, recently finished tied for sixth at The Open Championship for his best result at a major in five years. It's also the first Championship for Tiger Woods since 2015.
"They need to experience what he brings to the game, and they need to experience all that comes with the world of Tiger Woods".
But he is yet to win a major - or a tournament in the United States. "He'd have a career grand slam".
The flamboyant American burst on to the golf scene as a 20-year-old, instantly identifiable by his fluorescent kit and becoming the darling of the young fan demographic the golf industry coveted.
Or the questions that have started to follow Rory McIlroy, who needs to win the Masters, and Phil Mickelson, who has played the U.S. Open five times without capturing the only major he's missing.
"Even though it's going to be softer and wet, it's got the potential for I think anybody to work their way up the board", Spieth said. This will be his 19th appearance in the tournament he has won four times.
"It's heart breaking; I've known Jarrod for a long time and my thoughts and prayers go out to (Lyle's wife) Briony and the two kids".
If nothing else, Spieth should have plenty of support this week.
Take a look at some of the world's best players' résumés, and what you notice is a glaring void on their respective 2018 seasons: the lack of a major championship victory.
"And as the year has progressed, I've learned some of those things".
"I feel like I'm just showing up to catch Jack Nicklaus and Arnold Palmer, I wouldn't do that". "It's a big deal, but I think, once you get out on the golf course and you start the tournament, all you're thinking about is trying to shoot good scores and hit good golf shots".