Ontario to offer incentives to brewers in buck-a-beer plan

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Doug Ford laid out his "buck-a-beer" plan at a brewery in Picton on Tuesday morning. It's up to brewers to actually pass down the savings of $1 beer to consumers.

In a Twitter video released on Interntional Beer Day, Friday, he said "We have 260 of the greatest brewers anywhere in the world", Ford said on his Twitter video.

News of buck a beer's return was met with concern from safety groups and criticism from the opposition parties.

"Nobody is being forced to lower their prices and there will be no subsidies or tax handouts", Ford said, calling the move a "win-win".

He also criticized the PC's decision not to reduce the amount of tax charged on each beer, saying that in order to have a beer in the LCBO that sells for $1, he would have to find a way to lower the cost of production per beer to about 13 cents, with the rest of the dollar taken up by taxes and retail markup.

"Under Ford's plan, brewers won't be required to charge less but they will be given incentives like prime spots in LCBO stores".

Ontario previously had buck-a-bottle beer but the then-Liberal government quietly hiked the minimum price in 2008, citing its "social responsibility" mandate.

"I don't think a lot of breweries will be participating in this", Meek said, "I think it's a bad idea".

"The impact extends beyond the price of a beer".

"If the government wants to help society", he says, "they could start by putting a minimum price on other things that are more important to people who could use a helping hand".

He's not the only brewery thinking that way.

"Nobody can make beer at $1 a bottle with the Ontario and federal taxes as they are".

And Muskoka Brewery added "We support living wages and fresh quality brews".

"I'd like to see gas lowered to that price instead of the beer", said another man. In a statement, Mothers Against Drunk Driving said lowering the price of beer carries a risk to public safety, and can lead to an increase in alcohol-related problems including impaired driving.