Broadcasters have been ordered to stop their cameras zooming in on "hot women" in the crowd at football matches, Fifa's diversity boss says.
He said: 'We've done it with individual broadcasters.
Sexism has proven a constant issue in Russian Federation over the course of the World Cup and there have been several cases of female television presenters being groped and kissed by male fans.
A significant amount of the pre-tournament discussion was centred around potential trouble between England and Russian Federation fans, after the clashes between the two sets of supporters in Marseille in 2016.
When Addiechi was asked if the crackdown on targeting women would become Federation Internationale de Football Association policy he said that while it was not yet part of a "proactive campaign" it would definitely be a focus area. Instead, soccer's treatment of female media workers and fans led to heated debate.
Nestor Pitana of Argentina will referee the World Cup final between France and Croatia, FIFA announced on Thursday (Jul 12).
"(FIFA will) take action against things that are wrong", he said.
Incidents during reports from the World Cup have drawn attention to the journalist's movement to end sexism and harassment.
France will take part in the World Cup final. In what can be called as objectification, young and attractive women have often found screen time, evoking responses from the broadcasters as well as fans.
During the tournament photographic agency Getty Images published a photo gallery of "the hottest fans at the World Cup".