Facebook to discontinue Hello, Moves and tbh apps

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Like any other huge corporation, Facebook occasionally acquires other, smaller companies in the hopes of getting something out of them.

It was bought by the tech giant eight months ago after attracting millions of downloads at launch. Another Facebook acquisition, Moves has been under Facebook control since 2014, but there are plenty of other apps that do similar things now - including Google Fit which is bundled with most Android phones - and it's safe to say that Facebook hasn't been putting much of its full marketing grunt behind it.

The company is also closing a fitness app, Moves, it acquired in 2014, and Hello, an app it launched in 2015.

Facebook has just consigned three mobile apps to the trash: Moves, Hello and tbh. Hello was a way for Android users in Nigeria, Brazil and the United States to link up their Facebook accounts with their phones' contact lists.


Let us know in the comments whether you're still using these services, or whether you've even heard of them before! But we need to prioritise our work so we don't spread ourselves too thin.

While its Instagram app is popular with younger users, Facebook continues to keep a close eye on emerging teen apps to better understand what resonates with the demographic, according to Thomas Husson, vice president at research firm Forrester.

In all three cases, the apps are being closed because they simply aren't being used very much, and the company has decided it makes more sense to dedicate its resources elsewhere.

You'll no longer be able to log into Moves after July 30, but you can export your data to avoid losing your logs.


Within 90 days, the company plans to delete all user data from all three apps.

The closures come at a time when Facebook is clearing house.

Tbh is an acronym for "to be honest", and the game-like app allowed U.S. teenagers to send compliments to their friends through a series of quizzes and polls. As Ad Age reported past year, tbh fell down the App Store charts just a month after it was acquired.


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