This new law will likely be a topic of those conversations.
In addition, it requires businesses to make disclosures about the information and the purposes for which it is used; require businesses to delete a user's data when requested; disclose which businesses their data was sold to; and prohibit businesses from collecting personal data from people under the age of 16.
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An internet privacy bill that experts call the nation's most far-reaching effort to give consumers more control over their data is headed to California Gov. The law that passed on Thursday was close enough to the ballot initiative that Alastair Mactaggart, the San Francisco real estate developer who launched the measure, agreed to withdraw it.
The new law allows consumers to be able to sue social media companies if their data is misused. The law applies to users in California.
Major tech companies are vehemently opposed to the bill, claiming it has "many problematic provisions", according to The Washington Post. Privacy advocates are already gearing up to press for similar legislation in other states. Republican and Democratic members of Congress have said that new laws might be necessary to protect consumers following high-profile data scandals.
Assemblyman Ed Chau, an Arcadia Democrat and the chief bill author, said he doesn't like the rushed process forced by the ballot measure deadline, but he stressed that his bill gives Californians important privacy protections.
The law lets companies offer discounts to customers who allow their data to be sold and charge those who opt out a reasonable amount based on how much the company makes selling the information.
"The California state constitution grants people an inviolable right to privacy".
The law also broadens the definition of what is considered personal, adding extra protections to consumers who are concerned about their privacy rights.
It was a tactic meant to make it harder for cities to get the votes for new taxes on soda, which has been a growing target of public health advocates and local governments across the country.
"We will resist any attempt by highly paid lobbyists to roll back anything", Steyer said. "We are thrilled that AB375 has become law".
Callahan contended that California policymakers will need to "correct the inevitable negative policy and compliance ramifications this last-minute deal will create for California's consumers and businesses alike". The Assembly voted 69-0 to approve it shortly after the Senate approved it 36-0. That bill didn't made it out of committee.
Executives at Alphabet Inc's Google had warned that the measure could have unintended consequences but have not said what those might be.
The beverage association said it understands that obesity is a serious health issue and is "committed to working with government, public health and others to find better ways to help consumers reduce sugar consumption".