One woman posted one of the cards on Facebook with the comment "You CANNOT be serious Target!"
The term "baby daddy" is often applied to a man who fathers a child but then refuses to stay with his mother. "We have notified our store merchandisers to remove the card from the shelves and apologize for any offense we've caused".
The retail giant released a statement, saying: "We appreciate the feedback and apologize". "It's never our intent to offend any of our guests". Saunders did not. She wrote that her husband didn't like the term because of what it "generally means in our culture". "It's not sweet or nice".
American Greetings also issued an apology for the cards and said it would stop selling them at all retailers, including Target.
Target is yanking the cards.
'It's a term used to describe a deadbeat or absent parent.
- Boosie Bad Jan ✨ (@JanMarie_)Target got baby daddy Fathers Day cards?!?
But Saunders quickly explained that the other names weren't as prevalent as baby daddy. Thanks for posting the inside I didn't read it'.
Both the verified American Greetings and Ask Target guest services Twitter accounts responded to the concerns, apologizing for what they say was "intended to be a playful husband card". "I would hope that [American Greetings] and Target's purchasers would become more aware of the items on their shelves and how they may not have the desired impact on the targeted demographic consumers", she said.