We've noticed some trends during E3 this year - apocalyptic settings in games, a real push forward into always-online experiences, and talk of the end of this console generation and the prospective end of consoles altogether in the future.
Perhaps the most striking announcement is Microsoft's move to buy Ninja Theory. Having been independent for a long time, the move will give them a lot more financial security when their games have sometimes struggled to gain the audience they deserve.
The head of Xbox on Sunday said Microsoft is hard at work on a next-generation console along with a cloud service that would let players stream games to any device.
Additionally, the sky-captures from Horizon 3-where Playground records actual day and night skies and puts them in the game-returns for Horizon 4.
EA CEO Andrew Wilson revealed at its EA Play press event on Saturday that his company will offer a way to stream its games library to smartphones, low-hardware laptops and other devices in the future.
After action-packed jaunts through Colorado, the Cote d'Azur and the Australian outback, the latest installment of Turn 10's open-world Forza Horizon racing series is coming to somewhere we're much more familiar with: Great Britain. "For some people, that's a deal-breaker", Penrose said about the always-online requirement that some games have.
"The original games we create at Microsoft Studios are some of our biggest assets", said Matt Booty, corporate vice president of Microsoft Studios.
We often hear these days that Microsoft is on its way to become the next IBM, but the truth is hardware remains very important for the company. That's a bold statement that just enriches the value of the subscription, though you have to think that it's just one "big thing" from away from making new subscribers and also keeping them.
Also new for Horizon 4 is the ability to re-wind time in online and pause the game.
Spencer announced that Microsoft is adding five game development studios to its Microsoft Studios family. There's no release date, but fans will wait patiently and probably get a better look at the game at next year's E3.
Away from the game announcement, Microsoft also looped to beef up their existing digital initiatives.