The mystery of IHOb is solved.
It's only a marketing campaign.
A video was included with the tweet, showing the "P" being flipped into a "b".
International House of Pancakes President Darren Rebelez makes the announcement on 'Fox & Friends'.
It had six burger plates priced $11-$14 on its previous menu, including a Denver Omelette Burger, sliders and a patty melt.
If IHOP had simply announced that it was debuting a new line of hamburgers, would you have even noticed?
NEW YORK, June 12 ― Few expected it to be burgers.
So, to use another B-word, will there be a backlash? "I can't understand who thought the breakfast game wasn't working out and that the solution was to become a burger joint".
Other companies like MoonPie and Pop-Tarts threw some not-so-subtle shade at IHOb.
Rebelez isn't anxious that people will be disappointed. It shortened its name to IHOP in 1973.
Some dismayed fans just could not understand the need for it. "But America loves burgers, and America loves IHOP".
"For 60 pancakin' years, we've been IHOP". Why mess with a good thing?
The company is part of Dine Brands Global, the same company that owns the Applebee's chain. Is Rebelez anxious that he's competing more directly with his corporate sibling? The two were combined in 2007 under the Dine Brands Global name and make up more than 3,500 restaurants worldwide.
With that being said, they have "breakfast" burgers, as well. Yes, we are talking serious shade going down on social media.
Everyone's default theory was that the "B" didn't stand for a particular dish at all, but instead to "Breakfast".