On Monday, IHOP announced the news that the company was changing its name to IHOb, but did not immediately say what the "b" would stand for.
What will the "b" stand for? People started to wonder if the b stood for breakfast, brunch or bacon, which would make sense, but others said perhaps the new identity had other possibilities such as bitcoin, beer, broccoli, burritos or even break dancing.
"For 60 pancakin' years, we've been IHOP".
But for one corner of Twitter - Arabic speakers - the mysterious "b" actually made ideal sense.
It is unclear whether the name change would be permanent but IHOP rep Stephanie Peterson confirmed to Fox News that it is taking place.
Confused? Don't be. That's because in the Arabic alphabet, no letter exists with a hard "p" sound, making it tough for Arabic speakers to pronounce the letter "p".
In another tweet, one social media user posted a brief video clip of some new exterior signage, that clearly reads "IHOB" as opposed to the "IHOP" everyone has come to know and love. International House of Gravy?
"Did an Arab person take over IHOP?" wrote Fatima Syed, a reporter for the Toronto Star.
One Twitter user suggested another theory.
"We're serious about the quality of food and our menu, and this name change really reflects that", IHOP's Executive Director of Communications Stephanie Peterson said, USA Today reports. The restaurant chain has about 1,650 locations.