The company said today just 14 per cent of buyers actually use the mixture on salads, instead more readily opting for inclusion in sandwiches - perhaps with tuna or ham, as an alternative to mayonnaise.
This is not the first time that the brand has come under threat.
"Salad cream is the only reason to eat a salad".
Salad Cream could be about to get a brand new look.
You'd be hard pressed to find a household in Britain that doesn't have a bottle of Salad Cream at the back of the fridge.
Salad Cream uses more vinegar than oil whilst mayonnaise is the other way round.
The maker claims that as exclusively 14 per cent of patrons really used the gloopy white sauce on salads, the outdated identify now not displays its trendy function.
Joel Hughes, UK sauces brand build lead at Kraft Heinz, said: "We are reviewing the brand's name to reflect how the product is enjoyed by consumers every day, and with the majority usage now with sandwiches, we can confirm that "Sandwich Cream" is one of the names being considered".
'Sandwich cream? Just because salad cream is not used on salads. I don't put my tomato sauce on tomatos either.
But Lidl and Morrisons bosses also said there were "no plans" to change the name of their own products.
There is now a consultation under way on the new name and an official announcement is expected in September.
However, the condiment still seems to be as popular as ever with consumers, making the top five in the bestselling table sauces in the United Kingdom previous year.