"Delivering authentic, high energy football for the whole family at an affordable price, the XFL will offer fast-paced games with fewer play stoppages and simpler rules", the release announcing Luck's hiring reads.
"Football has been a constant in my life for 40 years", Luck said in a video released Tuesday by the XFL. Most recently Luck was the NCAA's Executive Vice President of Regulatory Affairs and Strategic Partnerships where he oversaw all NCAA regulatory functions including enforcement, academic and membership affairs, and the Eligibility Center.
He said that the XFL will allow him to reimagine how football is played on the field and delivered to fans.
"The XFL will be a labor of love as I get to combine my experiences as a player and executive", Luck wrote in an email to ESPN.
He will now relocate from Indianapolis to the XFL's headquarters in CT as he prepares for the league's launch in 2020. "The XFL will create first-class organizations that local cities across the country will be proud of".
Luck, the father of Colts quarterback Andrew Luck, had been serving in an advisory role with the NCAA in Indianapolis.
"Oliver Luck has been a key member of my leadership team and he has done a superb job at the NCAA over the last three years", NCAA President Mark Emmert said in a statement. The fact that the WWE is a finance-rich, publicly traded company with an experienced businessman like McMahon at the helm was attractive to Luck, according to sources. He was also the first President and General Manager of Major League Soccer's Houston Dynamo, and led the organization to two MLS Cup titles.
Luck earned his J.D. from the University of Texas at Austin School of Law, graduating cum laude in 1987.
McMahon has said his role as founder and chairman of the XFL would not affect his roles with the WWE - whether in the office or creatively. "As far as our league is concerned, it will have nothing to do with politics, absolutely nothing, and nothing to do with social issues, either".