Amazon sees its smart speaker market share halved

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The researcher did, however, say that Amazon and Google clearly have control over the market and it expects China and Chinese companies like Alibaba to play a bigger role in the space going forward.

Competition heats up in the smart speaker market.

Globally, 9.2 million smart speakers were shipped in the first quarter of 2018, with Google, Alibaba, Apple and Xiaomi trailing Amazon in the rankings. Apple now holds 6 percent of the market share, falling behind Alibaba by a small margin.

While Amazon's estimated four million sales were double the first quarter of 2017, its market share fell by around half, from 81.8 per cent, as new entrants attracted buyers.

Google had the biggest effect on Amazon's market share, with sales of its devices hitting 26.5pc in Q1 of 2018, a major increase from just 12.4pc in the same quarter of a year ago.

Google sold 2.4m Home devices, giving it a 26.5 per cent market share in growing from just 0.3m shipments the year prior. Apple did have one company lagging behind it: Xiaomi had only 200,000 smart speaker sales in the same quarter-a 2.4% market share.

As per a new report released on Friday, Amazon and Google accounted for 70 percent share of the global smart speaker shipments in the first quarter of 2018.

Amazon shipped a whopping 4 million smart speakers during the first quarter of 2018, but rising competition from the likes of Google and Apple has cut its global smart speaker share almost in half when compared with the same period previous year, according to Strategy Analytics.

"Today's smart speakers are by no means the finished article but they have captured the consumer imagination and we will see rapid evolution in design, functionality and associated use cases over the coming years". Apple on the other hand only has the HomePod, which went on sale in February with a high price tag of $349 (approximately Rs 23,700). Rumours also suggest Apple is developing a cheaper version of the speaker, much like the Amazon Echo Dot and the Google Home Mini.