"Malcolm wrote to users: "We've improved the navigation and organisation of the policy to make it easier to find what you're looking for; explained our practices in more detail and with clearer language; and added more detail about the options you have to manage, export, and delete data from our services", he said".
The GDPR is the EU's new data protection law, which was adopted in 2016, and only becomes effective in May 2018. Organisations that fail to comply with the new regulation may face hefty fines. Terms now come with video and graphic illustrations.
Users would continue to have granular control over the data they share with the company when they use its services, but with clearer explanations. Google also announced that it's improving User Controls, so it'll be easier for us to "review your Google security, privacy, and ad settings".
Email notifications will be rolled out to every single Google account, which will be happening over a number of days due to the volume of users.
To see the data Google stores on your web searches, browsing and YouTube viewing, visit the My Activity page. But Google says that publishers are required to collect consent for their own site visitors, per GDPR's rules regarding controllers and processors. They can also view or delete data from the My Activity section and manage or mute the ads they see on Google, on websites and in apps using the recently upgraded "Ads Settings" tool and "Mute This Ad" control. Family Link is a tool available in other locations, which has been launched in the European Union, that allows parents to create a Google account for their child to monitor consent and enables them to set digital ground rules for their child's data. Because we make decisions on data processing to help publishers optimize ad revenue, we will operate as a controller across our publisher products in line with GDPR requirements, but this designation does not give us any additional rights to their data. Family Link also allows parents to set certain digital ground rules on their child's Android device-like approving or blocking apps, keeping an eye on screen time, or remotely locking their child's device.