Amazon Alexa Will Come Built-In to All New Homes From Lennar

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People will be able to experience the smart home by asking Alexa to control the television, lights, thermostat, or shades, for example. There is no better way - and that is exactly what Amazon is doing with its new lineup of Amazon Experience Centers.

On Wednesday, the e-commerce giant introduced what it's calling Amazon Experience Centers, which will offer customers the ability to "experiencefirst-hand the convenience of the Alexa smart home experience and more in a real home environment". An Amazon Fire TV will be found in the living room and buttons to quickly order items from Amazon will also be strategically placed throughout the house.

The rollout underscores how Amazon aims to make Alexa and the company's growing list of services, from shopping and entertainment to home security, an everyday part of consumers' lives.


For Lennar, the idea will be to use the format to help it sell more of its homes, as well as the premium packages to add on the numerous extras of making them into high-end smart homes.

"We want them to be able to walk into one of these model homes and see how it all works in a real house, so they can see how much it would simplify their lives", said Nish Lathia, general manager for Amazon Services, as cited by the USA Today report.

- Save time by putting their home on auto-pilot: Customers can discover how to schedule auto-deliveries of household essentials, reorder products with the press of a button, and book recurring or on-demand home services through Amazon.


The launch of these Experience Centers is also just the latest move by Amazon to bring its online marketplace and virtual salesrooms into more physical, brick-and-mortar environments. Amazon is constantly updating and refining the experience within each model home. Customers have rated Amazon experts at 4.9 out of 5 stars.

Amazon has an interesting new strategy to peddle smart home devices: putting them inside model houses for people to play with. "We picked Amazon because of our shared commitment to customers, their Amazon experts across the country, and their ability to connect customers with thousands of service providers through Amazon Home Services". Customers can visit amazon.com/experience for more information and to find available homes to tour.


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