First pics: Maybach's high-riding saloon concept

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The concept - dubbed the Vision Mercedes-Maybach Ultimate Luxury - hasn't been confirmed as leading to a production model, but if it did, its name hints that it would be a direct rival for the Rolls-Royce Cullinan. The rear side of the vehicle is more like a sedan than an SUV.

The concept sports a more radical design than had been anticipated - it's actually a high-riding saloon with many design cues inspired by the Vision Maybach 6 Concept of 2016, including slim headlights, a large chrome grille with vertical slats and split rear windows. "The crystal white nappa leather seats are enhanced by diamond stitching in rosé gold".

This is a vehicle designed for the rear passengers, which is why the driver's area and cockpit are reduced to the essentials. The concept's twin 12.3-inch dashboard displays are familiar from today's high-specification Mercedes models, but the clean, simplified look is a far cry from anything you can buy in the showroom today. The electrically powered vehicle has its own tea service and has pots, cups and wooden trays located at a console that can hide itself when you press a button.

"The Vision Mercedes-Maybach Ultimate Luxury is a totally new archetype of a kind never seen before". It's what Mercedes calls a "holistic comfort and infotainment system".

The all-electric concept is fitted with four motors to provide variable all-wheel drive and they combine to create 739bhp so the Ultimate Luxury concept can reach a limited top speed of 155mph.

It draws power from an 80 kWh battery pack and has an estimated range of over 200 miles. Together they produce a stout 750 horsepower while giving the SUV a virtual all-wheel-drive system and a top speed of 155 miles per hour. Unlike other Mercedes models, this one is a Maybach, so the focus is more on elegance than aggressive designs.

Fast charging is supported by a fast charge cable which can deliver 75 percent of the battery's capacity in just five minutes.