British pubs group JD Wetherspoon closed all its social media accounts on Monday, saying it was taking a stand against an industry accused of misusing personal data and allowing bullying to run rife.
JS Wetherspoon has said the move to close its social media accounts will take place with immediate effect.
"We are going against conventional wisdom that these platforms are a vital component of a successful business", said Mr Martin.
The widely-loved but also widely-hated pub chain has had its fill of likes and pages and trolls and whatnot, and got rid of its social media accounts.
The impact might well be minimal.
Martin's vocal support for Vote Leave during the European Union referendum led to Twitter campaigns calling for a boycott of the chain, while Facebook pages for Wetherspoon's pubs have proven "a magnet for bad reviews". It means a fracas in one pub that is posted on social media can not undermine the whole company's image. At the time of publication the accounts had already been deleted.
"I didn't realize there was one", Musk replied casually.
"While all the accounts were relatively active, it's obvious from a quick look through them that they didn't form a key part of the company's strategy before they shut down", says the paper.
"I don't use [Facebook] & never have, so don't think I'm some kind of martyr or my companies are taking a huge blow", he tweeted later.