The partnership with ASUS thus meant that the only BIG thing happened for Flipkart, clearly, a case where the company's event management team weren't up to the level as the ones working on creating the "Big on Flipkart" hype on social media.
Asus and Flipkart had earlier partnered in 2014 for selling the first-generation ZenFone.
Asus has been struggling in the Indian smartphone for a while now, and the new partnership with Flipkart will help the brand to become more visible in the online retail space. The MOU signed by both companies provide customers with the opportunity to enjoy exclusive access to ASUS ZenFones on the e-commerce platform. Under this partnership, both companies will collaborate in the co-creation of new products for the Indian market based on consumer insights. And, ASUS has also announced that it will be launching the ASUS ZenFone Max Pro smartphone in India on April 23. Incidentally, the last handset that Flipkart launched under its own brand, Billion Capture+, is now out-of-stock on the website, implying that it may be possible that the company is in the works to launch its successor in the Indian consumer market. We expect to gain more insights about Indian consumers with Flipkart's partnership.
Commenting on the announcement, Flipkart CEO Kalyan Krishnamurthy said, "Flipkart has driven the adoption of smartphones in India, and grown the market, through innovations and a deep sense of knowing what consumers want". With this partnership with Asus, we're multiplying those efforts by collaborating to leverage our individual strengths - data-driven research & insights, and technological prowess - to build smartphones truly customized for India. Flipkart is confident of providing trending products of reputed companies at an affordable price.
The company had been hinting at a new partnership with a smartphone maker and launch of a new device.
While reaffirming its commitment to Indian market, ASUS also announced support for digitising India and aiding the digital education of the needy in Indian society through its CSR initiatives. ASUS also displayed a wide range of smartphones, motherboards, gaming PC, high-end routers and even the first smart home robot Zenbo during the event.