The bands are also swappable, so parents can pick up larger sizes as their wrists grow. Fitbit's Deezer partnership is going global, while users in the U.S. also get Pandora (sorry, Europe). The standard silicone bands will retail for $29.95, Horween leather bands will go for $49.95, and metal and mesh bands will be available for $79.95.
When it comes to Fitbit Pay, the company's wearable payment service, the situation is a little. odd. At the time when Apple Watch is ruling the wearable section, we can also call Fitbit Versa a cheaper alternate of that.
Why the discrepancy? Melanie Chase, Fitbit's VP of marketing, told us the reason is that adoption for NFC payments has been slow in the States. Unlike the Ionic, it has no Global Positioning System and loses a day's battery life (four days, rather than five), which doesn't seem like a awful trade off given it's £199.99 compared to the Ionic's £299.99.
In the short time that we've spent with the Fitbit Versa we haven't had the chance to test how well the heart rate monitor works or use the sports functions - but we'll be sure to bring you a detailed performance analysis closer to launch. It can log periods, track your cycle & gauge ovulation. It's crisp and vibrant and, like the Fitbit Ionic and latest Apple Watch devices, can reach 1000 nits in brightness - which makes it easy to view even when outdoors.
Fitbit will also start giving users guidance for menstrual cycles, ovulation, fertility and common misconceptions.
Fitbit just announced two new devices.
Additional features of note include a redesigned and updated dashboard in Fitbit OS 2.0, 24/7 heart rate monitoring, onscreen workouts, internal storage that can hold up to 300 songs, wallet-free payments with Fitbit Versa Special Edition, quick replies for text messages (for Android users), new female health tracking tools, and more. Kids will also be limited to just 10 watchfaces they can use to customize their fitness bands, compared to the hundreds available from third-party developers for Fitbit Ionic and Versa. Step goals and heart rate trends are shown on new interfaces, letting you more easily keep an eye on daily progress or your resting heart rate. You can pre-order it right now on the Fitbit site. The Ace has a five-day battery life and it tracks steps, active minutes and sleep.
It's less than six months since Fitbit first truly entered the smartwatch market with the Fitbit Ionic, but the company is already here with its second smart wearable for your wrist. Melanie Chase says the closed nature of iOS doesn't allow them to offer the same functionality, but that it's looking at workarounds for specific apps like WhatsApp and Facebook Messenger.
Priced at $199.95 in band/case combinations of black and black, gray and silver, as well as peach and rose gold, the swim-proof "health and fitness watch" can also be pre-ordered starting today in "Special Editions" pairing a charcoal woven strap with a graphite aluminum body, or a lavender woven/rose gold aluminum flavor. You can also find it at Amazon, Best Buy and Target.