Craig Mack dead: 'Flava in Ya Ear' rapper dies at 46

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Hip hop star Craig Mack, best known for single "Flava In Ya Ear", has died aged 46.

Rapper Craig Mack has reportedly passed away at the age of 46, with the likes of Funkmaster Flex, Biz Markie and DJ Scratch all paying tribute to the late hip-hop star.

According to the New York Daily News, Mack died of heart failure in hospital near his home in SC on Monday (Mar 12).

The Long Island native was one of Diddy's first artists on Bad Boy Records and he provided the very first platinum single for the label.

Under Puff Daddy (before he became P. Diddy and Diddy), Mack had his first hit song, "Flava in Ya Ear", in the summer of 1994.

Mack eventually left Bad Boy and went on to release more music that never charted like his debut success.

Toney spoke with Mack last week and the two were collaborating on a documentary about Mack's life and his decision to leave fame to focus on religion.

Craig Mack in "Flava in Ya Ear" music video. Released nearly 25 years ago in 1994, it became very popular thanks to its all-star remix that featured LL Cool J, Busta Rhymes, The Notorious B.I.G. and Rampage.

Producer Alvin Toney told the Daily News, "God bless my friend. He was a good friend of mine", Toney said. He wasn't scared. He was ready'. He just reached out a couple of weeks ago for me to speak on his documentary about his life, ' he shared.

'I wanted the world to know the talent he had.

Brooklyn's DJ Scratch remembered Mack as the hardworking roadie who helped set up and break down his turntables on tours. "I can not believe this dude is gone", said Scratch on Instagram.