Bose AR glasses launched, will tell you what you are looking at

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Bose late last week announced the world's first audio augmented reality platform and glasses.

While Augmented Reality has been restricted to visual overlays, games and other visual applications, Bose, a company better associated with making headphones, seems to think a little out of the box.

The company is already working with ASICS Studio, Strava, TripAdvisor, TuneIn and Yelp on collaborations that will provide content for the wearables, while MIT's Media Lab and the NYU Future Reality Lab are also playing around with prototypes. We have seen AR Glasses from the likes of Google in the past that have not succeeded as they raised security and privacy issues.


Bose AR Prototype Glasses. Bose AR glasses are also created to connect to your device via Bluetooth, so you can use the glasses to access Google Assistant or take phone calls. This allows it to be built into headphones, eyewear, helmets and more, with no compromise to the existing functionality. The miniature acoustic package is embedded in each arm which will keep the audio private. It includes motion sensors and for tracking the wearer's location, it lets use Global Positioning System from an iOS or Android device. The product utilizes visual information captured by the glasses and provides relevant audio information to the person wearing it. The glasses will simulate historic events at landmarks, play speeches of a historical figure whose statue you may be looking at, or even tell you which way the departure gate is while checking in at an airport.

Bose Ventures, a team dedicated to investing in startups has "set up a US$50 million (RM195 million) venture fund" to further develop apps, services, and technology that would "leverage and extend the Bose AR platform", while approved developers and manufacturers will have access to the glasses and software development kit this summer.

In addition, the Bose AR glasses also have the ability to recognize head-based gestures so you can accept an incoming call by just nodding your head or decline by shaking your head.


Audio equipment designer and developer Bose and introduced an augmented reality (AR) audio platform at South by Southwest (SXSW). "It places audio in your surroundings, not digital images, so you can focus on the wonderful world around you rather than a tiny display".

This is certainly a new way of implementing AR technology, and pretty unique from the way AR is being implemented in other products and apps.


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