The rise of the Parkland students, and their #NeverAgain movement following the slaughter of 17 of their classmates and teachers by a 19-year-old former student at Marjory Stoneman Douglas High School in Broward County Florida, presents the most existential threat to the gun lobby in my lifetime.
Earlier on Thursday, First National Bank said it would not renew a contract with the NRA in which it issued an NRA-branded Visa card, Reuters reported.
At this point, businesses that work with the NRA are putting their relationships with customers at risk, said William Klepper, a professor at the Columbia Business School.
There was also a wave of auto rental outfits.
"In time, these brands will be replaced by others who recognize that patriotism and determined commitment to Constitutional freedoms are characteristics of a marketplace they very much want to serve", the NRA said.
Rental vehicle companies Hertz and Enterprise also ended their NRA discounts. But when reached for comment, Avis Budget Group told CNNMoney that it too was ending its partnership with the organization.
Enterprise followed suit a few hours later. And North American Van Lines said it was scrapping its affiliate relationship with the NRA. "We have asked them to remove our listing from their benefits site", SIRVA said.
Many companies cited customer complaints in their vows to discontinue discount programs specific to members of the NRA.
Symantec Corp.: The software company that makes Norton Antivirus technology ended its discount program with the NRA.
SimpliSafe, a home security services company, also ended its NRA promotions.
"Our company provides discounted rooms to several large associations, including the NRA", said its co-founder, Mr Tim Hentschel.
The developments come more than a week after a deadly mass shooting in Parkland, Florida, and amid escalating demands for greater accountability from lawmakers and businesses after the massacre. Loesch blamed a flawed system for letting people who shouldn't be able to buy guns slip through the cracks.
Best Western: The hotel chain told multiple social media users that it was no longer affiliated with the NRA, though it did not say when that decision was made. One teen survivor of the Florida school shooting suggested on Twitter Saturday morning that tourists stay away from the state during spring break; he got immediate response on social media.
Insurance giant Chubb also dropped ties with the NRA, saying it would no longer take part in the "NRA Carry Guard", a program by which Chubb underwrote NRA-branded insurance policies for gun owners.
Comprehensive background checks sure sound good, but this would only mean tweaks to a completely broken system, and that would be the ineffectual proposal the NRA supports - not more sweeping criminal background checks of all individuals applying for gun ownership.