Google announces RCS for business-to-consumer communication

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Companies can send communications directly to your phone on the Android Messages app with more useful and interactive messages. We'll continue to update and improve Android Messages to bring new features enabled through RCS, such as the ability to search and share all types of content and easily access the messages that are most important to you. Google has been working with more than three dozen businesses over the past year to begin testing RCS messaging services through an early access program.

Attendees of this year's Mobile World Congress in Barcelona, Spain will be able to catch a demonstration of Google's RCS platform. And now they are offering Jibe rCS cloud as another platform that can launch and manage the messaging services. Here, it will also show how businesses and consumers can benefit from RCS communications. Leveraging 3C's expertise connecting mobile to business results and its platform's multichannel capabilities-including RCS, SMS and MMS, Push, mobile coupons, mobile wallet, mobile web, location based services and more-marketers can deliver timely, relevant engagements at the moment of need. Google is now working with 43 RCS partners, according to Amir Sarhangi, the company's head of RCS.

Google is continuously working with carriers and device makers across Europe, North America, and Latin America so that the RCS experience for users is consistent and familiar. One of the tricks Google is working on is RCS business messaging and that service has taken off well for Google with the search giant stating that companies across the food, travel, retail, and delivery services in the US and Mexico are having better conversations with customers thanks to this service. Google announces some of the first companies to harness RCS will be 1-800 Contacts, 1-800 Flowers,, SnapTravel, and Subway.

"Business SMS is estimated to be a $40B+ market in 2017", Sarhangi told the GSMA in an interview a year ago.

Google said customers who have already opted-in to receiving a business' text messages will see the upgraded experience automatically in Android Messages. "Businesses can create a branded experience with messages that come from their brand rather than from a shortcode that users don't recognize".