Gucci has opened a restaurant and the menu sounds delicious enough

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The new complex, which will be unveiled to the public in Florence, Italy, today, is home to an exhibition space showcasing items from the luxury brand's archives, a boutique selling one-of-a-kind pieces, and a high-end restaurant called Gucci Osteria.

To Florence, where, on Tuesday night, in line with the opening of storied fashion fair Pitti Uomo (which is perhaps most famous for the menswear peacocks which flock to it season after season) Gucci unveiled the newest iteration of the Gucci Museum, the Gucci Garden.

It serves up Bottura's eccentric takes on classic Italian dishes in a spectacular, patterned space - without a designer price tag.

Bathed in a soothing yet striking shade of green, the Gucci Osteria is helmed by celebrated chef Massimo Bottura. It was named the world's best in 2015 and 2016.


The Gucci Garden Galleria spans two floors, beginning with the "Guccification" room, which explores how the label's motif has changed over the years, and then moving onto a space dedicated to the objects, videos and memorabilia that have influenced Gucci's designs. "With eyes wide open, we look for the unexpected and next éclat".

The interior of the restaurant is created to make its great cuisine stand out - and references Gucci's cultural heritage.

"The restaurant is a reminder that Florence has always been a center of cultural exchange, particularly during the Renaissance", Bottura said of the upscale Osteria in a recent statement.

Pink-patterned plates and stylish monochrome napkins add to the Gucci aesthetic.


The menu might appeal to fashion-conscious travelers looking for a slice of Gucci glamor. The restaurant's lovely interior should make it a regular on Instagram feeds.

Gucci certainly isn't the first to enter the fine dining business-Ralph Lauren, Versace, Giorgio Armani, and Tiffany & Co.'s got there before.

"We decided to make the space a laboratory where you have all the elements with which to creatively experiment", said curator Maria Luisa Frisa, who designed the space along with Michele.


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