As part of a unsafe new online challenge, teens are putting laundry pods in their mouth. Ideas, and even dares about eating the pods followed on Reddit and Twitter. Multiple videos have been posted of teens putting a Tide Pod in their mouth and chewing it, according to AOL News.
In a statement reported by ABC 10 Local News, a spokesperson from Tide explained that despite the recent increase in social media attention on eating Tide pods, there does not seem to be an increase in individuals being treated for the consequences of this action.
But beyond that, experts say the pods pose another risk.
"Differences in chemical composition and concentration between laundry detergent packets and other types of detergents may account for the higher toxicity observed", they wrote.
"Exposures to Laundry Packets, which are encased in a water-soluble membrane that can burst open, are typically highly concentrated compared to traditional laundry detergent and thus can have significantly more serious effects", AAPCC's statement warns.
Online users have joked about how "tasty" the pods look, often calling them "forbidden fruit". Aleguas said he's seen situations where people who don't know they have underlying medical conditions try a stunt like this and must be rushed to a hospital.
Among the symptoms shown by children who have accidentally swallowed detergent in the past is excessive vomiting, wheezing and gasping, sleepiness, breathing issues, as well as corneal abrasions if the detergent ends up entering their eyes. "I can not believe that people are doing this".
"Ending up in the emergency room is no joke", he said.
A spokesman said: 'Our laundry pacs are a highly concentrated detergent meant to clean clothes and they're used safely in millions of households every day.