The "generations", part comes into play in an appearance by Presley Gerber, Crawford's son, who co-stars alongside his mom in the commercial.
It is not clear which agency is behind the new ad or when it will run during the game.
Twenty-six years after her iconic Pepsi Super Bowl ad aired, Cindy Crawford is heading back to the big game, recreating the commercial that will now feature her 18-year-old son. The sneak peek - which will fully air during the Super Bowl on Sunday, Feb. 4 - shows Cindy, outside of a gas station, drinking a can of Pepsi in a denim shirt. Below is the original commercial from 1992. Leading up to the game, fans can visit PepsiHalftime.com for behind-the-scenes looks into Justin's journey to the Pepsi Super Bowl LII Halftime Show.
Crawford will appear in a new 30-second, in-game spot during Super Bowl LII on February 4, that debuts the campaign. It kicks off yearlong a campaign about "Pepsi Generations" that will feature other icons from Pepsi's past.
Crawford is aware that her Pepsi spot has become a pop culture classic.
"It was one of those moments in my career that when I walked down the street, people were like, 'Pepsi!' Or I'd be at a bar and people would send me over a Pepsi", Cindy told USA Today in a new interview. Other nods to happier times in the Pepsi universe include limited-edition retro packaging, which will feature the brand's vintage logo on regular Pepsi products beginning January 29. Two young boys took notice to Cindy as she drove up in a sports auto, got out and flipped her hair, and walked to the soda machine to get a Pepsi.
And overall, consumer spending on footwear in the U.S.is in a major slump, according to the Footwear Distributors and Retails of America, showing little to no growth in the 12-month period that ended in October.
The new Super Bowl ad, dubbed "This Is The Pepsi", is part of the company's "Pepsi Generation" campaign honoring the brand's 120-year history in pop culture.