Instagram is testing a standalone messaging app because why not

Adjust Comment Print

Instagram is launching Direct, a standalone, messaging-focused app. "We can push the boundaries to create the fastest and most creative space for private sharing when Direct is a camera-first, standalone app".

Direct is launching today in six countries - Chile, Israel, Italy, Portugal, Turkey and Uruguay - on Android and iOS.


Instagram-The photo sharing application is working on a derivative messaging application called Direct, which would eventually be removing the built-in direct message facility within the main application.

When users install the new Direct app, Instagram will automatically stop displaying chats; a swipe to the left will present you with a swift animation that brings you straight into Direct, while doing the same from Direct's inbox will send you back to Instagram.


According to The Verge, the reason for making this application is that Instagram believes that messaging is something that needs a separate platform to shine, its charm diminishes when attached to something else. No timeline for a larger rollout has been given although if that were to become the end game, Facebook would find itself with a third popular messaging app alongside Messenger and WhatsApp and plenty of additional opportunities to serve ads to generate revenue.

Instagram calls Direct a camera-first messaging service, but it's still unclear what path it is going to take (if it gets out of this experimental phase at all). You'll have the option of taking either a photo or video and adding your own effects and filters, with some even being exclusive to the app including a superimposing mouth and censor bleeps at random times.


The Direct app's inbox can be accessed by swiping to the right, while the profile section can be accessed by swiping to the left. You can even go further and swipe to the right once more to open Instagram. When that happens, users can keep swiping right to open the main Instagram app. Now it has over 1.3 billion.

Comments