Google pulls YouTube from Amazon Echo Show, Fire TV

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Google has also been planning to withdraw its the support for its video-sharing platform on Amazon's streaming devices.

Amazon and Google's tit for tat relationship has taken to new heights after Google announced on 6 December 2017 that it will be restricting YouTube access on Amazon products.

In a statement, Google said it had been "trying to reach agreement with Amazon to give consumers access to each other's products and services" but, "given the lack of reciprocity", had made a decision to no longer support YouTube on Echo Show or FireTV.


The rivalry between Google and Amazon has heated up as the search giant and online retailer have moved quickly into hardware and internet services.

"We hope we can reach an agreement to resolve these issues soon", says Google. They also both offer corporate cloud-computing services, a market where Amazon leads by a wide margin. Prime Video has been available for some time on iPhones and iPads, however it had never been available on any of Apple's streaming TV boxes.

In September, Google cut off YouTube from the Amazon Echo Show, which had displayed videos on its touchscreen without video recommendations, channel subscriptions and other features. The last nail in the coffin was the fact that Amazon has stopped selling Nest devices a couple of months ago.


The Prime Video app will be available on Apple TV 4K and previous generations of Apple TV, giving Prime Video members with Apple TV devices access to Amazon's content line-up.

Amazon issued a statement on Monday which read: "Echo Show and Fire TV now display a standard web view of YouTube.com and point customers directly to YouTube's existing website".

The Prime Video app for the Apple TV supports numerous Apple TV features, this included Siri and the TV app, this allows you to search for videos on Prime from the main TV interface. Amazon kicked the Chromecast, Google's television player, off its retail website in 2015, along with Apple Inc's TV player.


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