The new experience is available on an artist's official music video on YouTube, meaning VEVO pages and artist channels. The streaming giant is now rolling out a "Tickets" widget.
This added integration will include information about the nearest show as well as upcoming tour dates.
Next to all the listings is a "tickets" button that, when clicked, will redirect users to Ticketmaster's website to make their purchase.
As of now, the feature is only compatible with artists who have Ticketmaster shows in North America, but the company plans to eventually expand globally.
YouTube has announced a partnership with Ticketmaster that will see tickets for artists' U.S. concerts promoted within their official videos.
This new feature is only available to artists with upcoming gigs in the USA, though there are plans to expand it internationally. This is the day YouTube joined forces with Ticketmaster in a partnership that found a super inventive way to jam another thing to buy into your content stream. The feature appears to be live in both the YouTube mobile app and on the web-based version. It's not limited to desktop either, as mobile users can also get in on the fun.
While Spotify, Apple Music, and similar audio-streaming services are popular conduits for finding new (and old) music, YouTube is often the first port of call for those seeking a little visual stimulation to go with their tunes. We'd expect to see it roll out there soon, but there's no official word from Google. It's not yet clear whether Google's cut of the ticket price will be part of the whole, or part of Ticketmaster's portion of the whole. The company also hints this is the first of other planned features focused on artist-to-fan connections, but it didn't detail those plans. If your favorite artist doesn't have shows listed, they're either not in the program yet or don't use Ticketmaster.