"Reputation" isn't expect to threaten the record holder for first-week sales, Adele's "25", which posted equivalent sales of 3.4 million copies when it came out two years ago. Now, the numbers are getting even more wild: As Billboard notes, initial sales reports say that Reputation has sold 1.05 million copies in the USA in just its first four days of release. It's not quite what Adele accomplished with the release of 25 in 2015, which sold 1.16 copies in one week, but pretty close.
As it has with Swift's previous albums, Big Machine has withheld "Reputation" from streaming services initially, a move that helps drive sales early among fans most committed to hearing it immediately. Additionally, it could become her fourth album to sell a million in its first week, following 1989 (1.29 million), Red (1.21 million), and Speak Now (1.05 million).
This mega-success comes as a bit of a shock after Swift's first singles from Reputation were panned by critics.
The Taylor Swift Now reputation celebration was an exclusive experience featuring the premiere of an original episode of "The Making of a Song" and an extended cut of Swift's ABC special. And it's on the house.