The number of popular content franchises owned by Disney suggests its streaming service could have a significant competitive advantage out of the gate and the announcement of new original programming only bolsters Disney's play. That is in part reflective of the fact that it will have substantially less volume. As Netflix is one of the best bargains for a streaming service, Disney's streaming service also looks to be cheaper than Hulu and Amazon Prime Video.
Disney executives say that the company's looming streaming service will be priced "substantially lower" than Netflix.
Iger did not get into the specific figures for the cost, and it's possible they will wait to announce the cost as they gauge the current streaming market.
The important thing to note here is Netflix will continue to have much more selection than Disney's streaming service.
"Netflix is getting into the holiday spirit by raising monthly prices again", Twitter user Logan Liffick wrote.
The service will launch with "around 500 films from the Disney library... in addition to around 7,000 episodes of Disney TV"(R) shows.
Netflix is the current streaming leader, but Disney's entry could present some challenges.
Netflix should be anxious here, as another streaming service means they're not only going to lose all Disney-owned titles, they'll also be battling another platform for new content.
Iger admits the pricing is such because at launch it won't have the content. Given that Disney plans on making future Marvel and Star Wars content (along with Disney content) exclusive to their streaming platform, it does represent a pretty decently-sized amount of content. They will definitely offer some promotions or other perks for those who sign up early.