Amazon reveals more details ahead of launch

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"We are excited to work with many thousands of Australian businesses to help them reach more than 300 million customers around the world and to grow their business", Braeuniger said.

Amazon Australia country head Rocco Braeuniger told the conference: "When are we going to launch?"

The event in Sydney, attended by business owners both large and small, was a partnership between the Australian Retailers Association and the SME Association of Australia.

At the opening of its Marketplace Seller Summit in Sydney on 13 November, the company announced that its Australian warehouse operations are kitted out and ready to go, with an official launch of the full Amazon site expected soon, in time for the Christmas rush.

As part of Amazon's retail model, it will manage all steps of the process - from buying the products from suppliers to setting its own prices and managing deliveries as well.

Amazon will then take a clip of between six and 15% of items sold, with the cut dependent on the product category. As for local returns, the company will follow Australian Consumer Law. Therefore, geo-blocking would not be implemented.

Successful Australian businesses including baby brand from Bondi, Hip Cub, also took to the stage to provide firsthand insights on their own experiences selling on Amazon globally. "With the access and reach of Amazon Marketplace, our Australian business has been able to enter a number of countries, including Canada and the United Kingdom - we hope today that we have demonstrated how simple it is to sell on Amazon and how beneficial it can be for a business" said Kevin Lippy, founder of Hip Cub.

Channel News reports that Amazon executives shared their belief that their arrival in Australia will drive sales for Australian manufacturers.

Hundreds gathered to hear how Amazon Marketplace could be used to help businesses scale.