Now it looks like Facebook wants to give Events another shot, as the company has relaunched Events as a new app called Local, which appears to be designed as a direct competitor to social review and discovery apps like Yelp and Foursquare.
However, the information is still available within Facebook itself - the "Nearby" tab is being rebranded as "Local".
In addition, if the social media giant can demonstrate that it is the go-to-place to find out what is going on locally, then it could attract more ad money from event promoters.
Local's description says it is created to "help you discover places and things to do recommended by friends you know and trust".
"Launching in the U.S. on iOS and Android, Facebook Local combines events and permanent places to a single search engine powered by Facebook's 70 million business pages plus reviews and friends' checkins", TechCrunch reported late on Friday. The app especially highlights locations that have been visited and liked by users' Facebook friends. Available for Android and iOS users in the U.S., the Facebook Local app features information about local businesses and reviews from Facebook users to help bring together businesses, restaurants, bars, and more with events. I'm still a little unclear on why Local needs to exist as a standalone app - other than the fact that the flagship Facebook app is so choked with features that most of what's inside of Local rarely if ever surfaces.