Samsung might unveil Bixby 2.0 on October 18

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Rhee In-jong, Samsung Mobile's Chief Technology Officer, who headed Bixby both in Korean and English versions, will now be in charge of smartphone development excluding Bixby, the Korean Herald reports. Many consumers have already grown comfortable with an alternative from Google, Amazon, or Microsoft, and saw little or no reason to give Samsung's AI a chance.

Before Chung joined Samsung in 2011, he worked for Ericsson and is credited for being the software expert behind Samsung Pay as well as the software security Knox. Chung was earlier the heading the platform and solution lab at Samsung Research America located in Silicon Valley.

Former vice chief of Samsung Research in America, Chung Eui-suk, is now the head of Samsung's service intelligence group at its headquarters in South Korea, having been appointed to over see the next steps for Bixby which will aim to reverse the lacklustre response the virtual assistant has had, according to the Korean Herald. The move is meant to enhance the performance of the virtual assistant, which has received a lackluster response so far.

Behind the scenes, Samsung recently made some management changes in the Bixby team.

However, the company had problems adding Bixby digital assistant's English language support.

Phone Arena reported that Bixby 2.0 might have input from Viv. The conference is scheduled to take place on October 18.

Not a lot is known about Bixby 2.0 as of the moment, although it's being said that Samsung's take two on a virtual assistant would allow for integration with third-party products and services like smart TVs and speakers. Viv is a global artificial intelligence platform comprised of former Apple employees who generated Siri AI assistant which was purchased by Samsung previous year.