Shop Target nationwide on Google Express and with your Assistant

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Beginning in 2018, guests will have the option to pick up their orders in a Target store, where orders are ready in just two hours.

With Google Express and your Google Assistant, shopping is easier no matter where you are or what device you're using. Shoppers will be able to get deliveries within two days since the items will be shipped to a nearby Target store for free provided the purchase meets the $35 order minimum.

"At Google, we are focused on continued innovation and making Google Express a platform to help retailers like Target offer consumers a high quality seamless, end-to-end shopping experience", said Daniel Alegre, President of Retail and Shopping, Google. Until now Target has been testing the service in select areas of New York City and California.

In 2018, Target will tie its private label credit card to the service, offering Target REDcard users 5% off most purchases plus free shipping.


Google has been working to expand their Google Express shopping service for a few years now.

"We're excited to offer this service nationwide in time for the busy holiday season", Mike McNamara, Target's chief information and digital officer, said in a statement.

The other thing that Target is doing, following Walmart's lead, is adding the ability to link an existing Target account to Google Express.

Target announced today an expanded partnership with Google that, among other things, will now allow consumers to shop Target across the USA via Google Express, including by voice. A full rollout of voice ordering is expected to come to all of Panera's 2,000-plus US locations by the end of the year, the company has said.


The news follows a similar announcement from Walmart in late August, which saw the retailer - Amazon's biggest rival - partnering with Google on voice-based shopping. But the key is personalizing the order so if a consumer shouts out "detergent", the voice assistant will know the exact brand that the shopper wants.

Amazon doesn't give sales figures for Echo, but Consumer Intelligence Research Partners estimated that the Seattle company has sold more than 10 million Alexa-powered Echo devices in the USA since late 2014. And 29 percent of them use the device for some shopping, Forrester says.

For those of you who might be unaware of Google Express, it's basically a competitor to Amazon Prime.


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