Feel hot in a Pizza Hut Pizza Parka

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Pizza Hut is promising hotter pizza than ever before.

How? With a pouch made of high-tech insulation and a "re-engineered pizza box".

"What consumers want more than anything else is a hot pizza, which is why we couldn't be more excited about the system we have developed to make sure we serve a hot, crispy and craveable Pizza Hut pizza every time", said Zipporah Allen, the VP of marketing of Pizza Hut, in a press release.

Both the Parka and the delivery pouch combines 3M Thinsulate Insulation thermal technology, used in winter jackets, with a PET Aluminum Radiant Barrier, a material usually found in Astronauts suits.

The chains says a brand new delivery system will keep its pizzas 15 degrees hotter when it's delivered.

Pizza Hut also is adding more delivery drivers. Most people wouldn't necessarily get excited about a new type of pizza insulation, but when you promote the new technology with an accompanying fantastic apparel product, you tend to get more press. The new system promises to feature in variables like traffic, construction, and weather, thanks to a new algorithm Pizza Hut put in place.

It didn't stop there though.

Customers can only get a parka in during October as it is National Pizza Month.

Pizza Hut has a history of weird new "products" that are tragically just concepts announced as a stunt (sorry, no pie-ordering hi-top sneakers for you). Or tweet the pizza and flame emojis at Pizza Hut's Twitter account to enter without buying food.

The annual edition publishes in January.