EchoStar-105/SES-11 was originally set to launch in late 2016, but suffered a year-long delay because of SpaceX's September 2016 Falcon 9 explosion.
The rocket went through stage separation minutes into its ascent - and in what has now become a well-worn routine, the second stage blasted onward into orbit while the first stage went through a series of autonomous maneuvers to fly itself to its landing spot.
This was the third successful launch by the Hawthorne-based company using an already flown 16-story-tall booster.
Early Monday, a SpaceX Falcon soared from Southern California with Iridium satellites. Of note, this will be the third time that SpaceX will have launched a previously flown booster.
SpaceX chief Elon Musk is working to lower launch costs by reusing rockets. "One of our core strategies is to offer new services that are either flat out impossible or not easily replicated by more traditional "bent pipe" and geostationary systems".
The company's main goal is to make spaceflight more accessible through reusability, bringing rockets back to Earth after multiple launches, refurbishing them and then launching again. "You can see the EchoStar 105/SES-11 satellite successfully deployed from the top of the Falcon 9 second stage, gliding away into space". The mission is expected to last for at least 15 years. It'll provide Ku-band communication services through EchoStar for commercial and USA government customers, as well as high-definition and ultra-high-def video service through SES in the C-band part of the spectrum.